The China (Guangzhou) Guangzhou International High-Quality Rice and Brand Grains Expo logo GZ Rice & Grains Expo(IRE China)

The 19th Guangzhou International High-Quality Rice and Brand Grains Expo 2026

4-6 June 2026

China Import and Export Fair Complex

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The 19th Guangzhou International High-Quality Rice and Brand Grains Expo will be held on 4-6 June 2026

The 19th Guangzhou International High-Quality Rice and Brand Grains Exhibition 2026

4-6 June 2026

China Import & Export Fair Complex

The 19th Guangzhou International High-Quality Rice and Brand Grains Exhibition (IRE China)2026
Co-located Event IHE China logo IOE China logo IGME China logo

Co-organizer

  • China Centre for Promoting SME Cooperation and Development
  • Asian Rice Merchants and Specialists Association

Supporters

  • Administration of Grain of Hubei Province
  • Administration of Grain of Guangxi Zhuang Autonomous Region
  • Food Administration of Hubei Province
  • National Association of Grain Sector of Huaian City
  • Guangxi Association Of Grain Sector
  • Guangxi Fragrant Rice Industry Alliance
  • Department of Agriculture and Rural Affairs of Hebei Province
  • Department of Agriculture and Rural Affairs of Jiangxi Province
  • Department of Commerce of Jilin Province, China
  • National Association of Grain Sector of Jilin Province
  • Bureau of Agriculture and Rural Affairs of Yongxiu County
  • The People’s Government of Quanzhou County
  • Xiantao Rice Industry Association

Organizer

Market Prospect

Market Prospect

According to research conducted by institutions, the market size of China's rice industry reached 723.4 billion yuan in 2022, with an average annual growth rate of 1.09% over the past five years. It is projected that the national rice market size will reach 741.3 billion yuan in 2023. With the continuous improvement of the national economy and consumer demand, premium rice has gradually gained popularity among young consumers with strong purchasing power. The demand for rice continues to grow, and the market size and potential are expanding rapidly, providing favorable conditions for the development of branded rice. The competition in the rice market has entered the era of brand competition.

Exhibition Advantages

2025 Visitor Review

Visitor Geographic Distribution

  • South China65%
  • East China9%
  • Central China7%
  • North China4%
  • Southwest China3%
  • Hong Kong,Macao and Taiwan3%
  • Northeast China2%
  • Northwest China2%
  • Overseas5%

Visitor Industry Backgrounds

  • Distributors/Agents25%
  • Importers and Exporters/International Traders16%
  • Manufacturers15%
  • Retails Terminal/Exclusive Store12%
  • KA stores/Retail Chains8%
  • Restaurants/Hotels7%
  • E-commerce/Community Group Buying5%
  • Gift Channel4%
  • Government/Associations/Groups3%
  • Others3%
  • Supply Chain/Logistics2%

Renowned Brands

Renowned Brands

VIP Buyer Groups

  • Famous Chef Committee of China Cuisine Association
  • Guangdong Yangsheng Culture Association
  • GuangDong Food Circulate Association
  • Guangdong Organic Agriculture Association
  • Guangdong Province Guangning Tea Trade Association
  • Guangdong Province Sihui City Food Industry Association
  • Guangdong Healthy Diet Culture Association
  • Guangzhou TV "Meeting Quality Ingredients" Catering Procurement Group
  • GUANGZHOU CITY FOOD ENTERPRISES ASSOCIATION
  • Guangzhou Area Food and Drink Trade Association
  • Guangzhou Panyu Restaurant & Catering Association
  • Guangzhou Yuexiu Restaurant & Catering Association
  • Guangzhou 007 Culinary Elite Association
  • Guangzhou Nansha Food Industry Association
  • Guangzhou Panyu Food and Beverage Chamber of Commerce
  • Guangzhou Liwan Alcohol Industry Association
  • Guangzhou Baiyun Food Industry Association
  • Guangzhou Huadu Distinct Catering and Hotel Association
  • Shenzhen Organic Products Industry Association
  • Foshan Shunde Longjiang Catering Industry Association
  • Foshan Shunde Jun’an Catering Industry Association
  • FOSHAN HOTELTHE SAME TERAD OR BUSINESS CHAMBER OF COMMERCE
  • Foshan Nanhai District Catering Industry Association
  • Foshan Gaoming Dining Profession Association
  • Foshan Nanhai District Le Cong Food Association
  • FOSHAN SHUNDE RONGGUI RESTAURANT ASSOCIATION
  • Foshan Daliang Food & Tourism Promotion Association
  • FOSHAN SHUNDE XINGTAN DIETARY ASSOCIATION
  • FOSHAN SHUNDE DIETETIC ASSOCIATION
  • THE ASSOCIATION OF HOTEL, FOOD & BEVERAGE ZHANQING
  • Heshan City Catering Industry Association
  • Jiangmen Cuisine Association
  • Zhongshan Cuisine Association
  • QINGYUAN FOOD CULTURE INDUSTRY ASSOCIATION
  • The Chef Association of Zhuhai
  • ... ...

Key Buyers

Key Buyers

Conference and special events

1.Grain & Oil Award Ceremony

Grain & Oil Award Ceremony

The opening ceremony and award ceremony brought together leaders from various provinces and cities, consuls from embassies and consulates of various countries in Guangzhou, senior experts and scholars, dozens of domestic and foreign industry associations, research institutions, universities, and industry organizations, linking hundreds of top global celebrities, industry media, and other industry circles to gather talents and empower the grain and oil industry, promoting the vigorous development of China's grain and oil industry. At the opening ceremony, the organizing committee specially announced awards such as the Gold Award for High Quality Products and the Top Ten Brands.

>Conference and special events

Exhibits Categories

Venue

China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

The Guangzhou International High-Quality Rice and Brand Grains Exhibition (IRE China) has been held in China Import and Export Fair Complex every year, Since 2013.

Stand Prices & Facilities

Stand Type 1

Stand Type/Price

Raw space
USD 330/sqm

Facilities

Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Stand Type/Price

Premuim booth with one side open
USD 3,608/9sqm

Premuim booth with corner
USD 3,968/9sqm

Facilities

3mX3mX3.5m(H)
1 information counter
1 display cabinet
1 meeting table
4 chairs
1 dustbin
Carpet
1 electric socket (220V and 500W)
Stand Type 3

Stand Type/Price

Standard booth with one side open
USD 2,500/9sqm

Standard booth with corner
USD 2,750/9sqm

Facilities

3mX3mX2.5m(H)
1 information counter
2 chairs
2 fluorescent lamps
1 dustbin
Carpet
1 electric socket (220V and 500W)
*The actual facilities is subject to the exhibition contract

Sponsorship

Visitor Guide Adv.

  • Front coverUSD 4,600
  • Back coverUSD4,300
  • Title page coverUSD2,300
  • The second front pageUSD2,000
  • The third front pageUSD 2,000
  • Inside specified color pageUSD 1,200
  • Inside color pageUSD 1,000

Other Advertisement

  • Exhibitor badge(single page)USD 5,000/perColor printing
  • Visitor badge(single page)USD 8,400/per Color printing
  • Gift bag(single color printing)USD3,400/2000 bags
  • Visiting Ticket Back Adv.(single page)USD850/5000 pieces
  • Visiting invitation letter(back cover)USD1,650/2000 pieces
  • Ground StickersUSD 1,000/per

Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)

E-Exhibition Catalog

  • Inside color pageUSD1000

Product Introduction Meeting

  • ExhibitorsUSD 1,800/Session (30 mins)
  • Non–ExhibitorsUSD 3,600/Session (30 mins)

Appoint hours should be chargedUSD 1,000

(Please contact us for more information.)

Contact Us

Exhibiting Inquiry

Contact Person:Miss Wang
Tel:86-20-8852 1856
E-mail:Info@ihe-china.com

Media Cooperation

Contact Person:Mr. Liang
Tel:86-20-8852 6194
E-mail:marketing@ihe-china.com

Hotel Contact

Contact Person:Miss Huang
Tel:86-20-8852 6184
MOB:18924075147

Visiting Inquiry

Contact Person:Miss Huang
Tel:86-20-8852 6184
E-mail:visitors@ihe-china.com

Guangzhou Yi Fan Exhibition Co.,Ltd.

Tel:86-20-8852 1856
Fax:86-20-8852 6594
E-mail:Info@ihe-china.com
Address:19th Floor, Guangjian Building, No. 87 Tianrun Road, Tianhe District, Guangzhou, China

Organizer Bank Account

Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Code (SWIFT BIC):BKCHCNBJ400
Bank Address:No.1, Linhe West Road, Guangzhou.