The China (Guangzhou) Guangzhou International High-Quality Rice and Brand Grains Expo logo GZ Rice & Grains Expo(IRE China)

The 20th Guangzhou International High-Quality Rice and Brand Grains Expo 2027

10-12 March 2027

China Import and Export Fair Complex

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The 20th Guangzhou International High-Quality Rice and Brand Grains Expo will be held on 10-12 March 2027

The 20th Guangzhou International High-Quality Rice and Brand Grains Exhibition 2027

10-12 March 2027

China Import & Export Fair Complex

The 19th Guangzhou International High-Quality Rice and Brand Grains Exhibition (IRE China)2027
Co-located Event IHE China logo IOE China logo IGME China logo

Hosts

  • China Centre for Promoting SME Cooperation and Development
  • CHINA ENTRY-EXIT INSPECTION AND QUARANTINE ASSOCIATION

Supporters

  • Bureau of Grain of Hubei Province
  • Grain and Material Reserve Bureau of Guangxi Zhuang Autonomous Region
  • Department of Agriculture and Rural Affairs of Hebei Province
  • Department of Agriculture and Rural Affairs of Jiangxi Province
  • Department of Commerce of Jilin Province
  • Yongxiu County Agriculture and Rural Bureau

Organizer

  • Guangzhou Yi Fan Exhibition Co., Ltd
    (The above list is in no particular order.)

Preview

Market Prospect

The 20th Guangzhou International High-quality Rice & Brand Grains Exhibition brings together innovative achievements from across the entire industry chain, including rice, coarse grains and staple foods, rice-based products, rice storage and packaging equipment, and rice processing machinery, both from domestic and international sources. Leveraging the strategic advantage of the Guangdong-Hong Kong-Macao Greater Bay Area and South China as a major rice distribution hub, the exhibition precisely invites tens of thousands of buyers from around the world, establishing an efficient trade platform for the rice and coarse grains industry and driving its transformation and upgrading toward greater branding, premium positioning, and international reach.

Why Exhibit

IRE大米展上届展会现场掠影

2026 Facts and Figuresures

Visitor Geographic Distribution

  • South China63%
  • East China9%
  • Central China7%
  • North China3%
  • Southwest China3%
  • Northeast China2%
  • Northwest China2%
  • Hong Kong,Macao and Taiwan3%
  • Overseas8%

Visitor Industry Backgrounds

  • Distributors/Agents23%
  • Importers and Exporters/International Traders15%
  • Manufacturers15%
  • Retails Terminal/Exclusive Store11%
  • KA stores/Retail Chains9%
  • Restaurants/Hotels8%
  • E-commerce/Community Group Buying6%
  • Gift Channel4%
  • Others4%
  • Government/Associations/Groups3%
  • Supply Chain/Logistics2%

Featured Brands

Featured Brands

The above are selected brands from previous expos.

VIP Buyer Groups

  • Guangdong Food Circulation Association
  • Guangdong Organic Agriculture Association
  • Guangdong Sihui Catering Industry Association
  • Guangdong Healthy Diet Culture Association
  • Guangzhou Catering Industry Association
  • Guangzhou Panyu District Catering Industry Chamber of Commerce
  • Guangzhou Yuexiu District Catering Industry Chamber of Commerce
  • Guangzhou Nansha District Catering Industry Association
  • Guangzhou Panyu District Catering Industry Chamber of Commerce
  • Guangzhou Liwan District Liquor Association
  • Guangzhou Baiyun District Food Association
  • Guangzhou Huadu District Hotel and Catering Association
  • Foshan Shunde Longjiang Catering Industry Association
  • Foshan Shunde Jun'an Catering Industry Association
  • Foshan Catering Industry Chamber of Commerce
  • Foshan Nanhai District Catering Industry Association
  • Foshan Gaoming Catering Industry Association
  • Foshan Shunde District Lecong Food Association
  • Foshan Shunde District Ronggui Catering Industry Association
  • Foshan Shunde District Daliang Food and Tourism Promotion Association
  • Foshan Shunde District Xingtan Catering Industry Association
  • Foshan Shunde District Catering Industry Association
  • Zhaoqing Hotel and Catering Industry Association
  • Heshan Catering Industry Association
  • Jiangmen Cuisine Association
  • Zhongshan Cuisine Association
  • Qingyuan Food Culture Industry Association
  • Zhuhai Chefs Association
(The above list is in no particular order.)

Key Buyers

Key Buyers

With a deep-rooted national sales network, the show connects exhibitors with bulk buyers including distributors, agents, traders, retailers, supermarket chains, and hospitality professionals through targeted one-on-one meetings. It also integrates new retail platforms such as e-commerce, community group-buying, social commerce, and franchising, offering companies diversified channels to broaden their market presence.

Concurrent Activities

1.Opening Ceremony and Awards Ceremony 2026

Opening Ceremony and Awards Ceremony 2026

attended by provincial and municipal leaders, consuls from foreign consulates in Guangzhou, senior experts and scholars, and representatives from dozens of industry associations, research institutions, and universities worldwide. The event brought together hundreds of top industry experts and media professionals, empowering the grain and oil sector and driving its development in China. The organizing committee presented the High-Quality Product Gold Award and Top Ten Brands during the ceremony.

2.Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

The expo closely followed industry trends, hosting sourcing matchmaking sessions and livestream sales events. KOLs and group-buying leaders from Yinqu Yansuan, Songshu Youpin, Xijiang Youpin, Zhenxi Aigou, and Kailun Food Group Purchasing shared their product selection needs, criteria, and cooperation models, helping exhibitors accelerate their digital marketing transformation.

3.The 2026 Inaugural Forum on Innovation and Development of New Quality Productive Forces in Agriculture

The 2026 Inaugural Forum on Innovation and Development of New Quality Productive Forces in Agriculture

This forum brought together over 200 participants, including representatives from government authorities, research experts, leading agricultural enterprise executives, and industrial investment managers. The full agenda was substantive, resources were highly concentrated, and outcomes were fruitful, successfully achieving the event's goals of industry networking, scientific and technological exchange, and project implementation.

4.Jilin Qianguo County Premium Agricultural Products Promotion Conference (Guangzhou)

Jilin Qianguo County Premium Agricultural Products Promotion Conference (Guangzhou)

Qianguo County, located in the heart of the Songnen Plain, boasts four golden agricultural assets — cold-region black soil, weakly alkaline soil, ecological water systems, and grassland pastures. As a national commodity grain base and green agriculture demonstration zone, this event will showcase its premium traceable agricultural products, connect government, enterprises, and buyers, and drive Qianguo's quality products into the South China market.implementation.

Exhibits Categories

Venue

China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

The Guangzhou International High-Quality Rice and Brand Grains Exhibition (IRE China) has been held in China Import and Export Fair Complex every year, Since 2013.

Stand Prices & Facilities

Stand Type 1

Stand Type/Price

Raw space
USD 330/sqm

Facilities

Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Stand Type/Price

Premuim booth with one side open
USD 3,608/9sqm

Premuim booth with corner
USD 3,968/9sqm

Facilities

3mX3mX3.5m(H)
1 information counter
1 display cabinet
1 meeting table
4 chairs
1 dustbin
Carpet
1 electric socket (220V and 500W)
Stand Type 3

Stand Type/Price

Standard booth with one side open
USD 2,500/9sqm

Standard booth with corner
USD 2,750/9sqm

Facilities

3mX3mX2.5m(H)
1 information counter
2 chairs
2 fluorescent lamps
1 dustbin
Carpet
1 electric socket (220V and 500W)
*The actual facilities is subject to the exhibition contract

Sponsorship

Visitor Guide Adv.

  • Front coverUSD 4,600
  • Back coverUSD4,300
  • Title page coverUSD2,300
  • The second front pageUSD2,000
  • The third front pageUSD 2,000
  • Inside specified color pageUSD 1,200
  • Inside color pageUSD 1,000

Other Advertisement

  • Exhibitor badge(single page)USD 5,000/perColor printing
  • Visitor badge(single page)USD 8,400/per Color printing
  • Gift bag(single color printing)USD3,400/2000 bags
  • Visiting Ticket Back Adv.(single page)USD850/5000 pieces
  • Visiting invitation letter(back cover)USD1,650/2000 pieces
  • Ground StickersUSD 1,000/per

Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)

E-Exhibition Catalog

  • Inside color pageUSD1000

Product Introduction Meeting

  • ExhibitorsUSD 1,800/Session (30 mins)
  • Non–ExhibitorsUSD 3,600/Session (30 mins)

Appoint hours should be chargedUSD 1,000

(Please contact us for more information.)

Contact Us

Exhibiting Inquiry

Contact Person:Miss Wang
Tel:86-20-8852 1856
E-mail:Info@ihe-china.com

Media Cooperation

Contact Person:Mr. Liang
Tel:86-20-8852 6194
E-mail:marketing@ihe-china.com

Hotel Contact

Contact Person:Miss Huang
Tel:86-20-8852 6184
MOB:18924075147

Visiting Inquiry

Contact Person:Miss Huang
Tel:86-20-8852 6184
E-mail:visitors@ihe-china.com

Guangzhou Yi Fan Exhibition Co.,Ltd.

Tel:86-20-8852 1856
Fax:86-20-8852 6194
E-mail:Info@ihe-china.com
Address:19th Floor, Guangjian Building, No. 87 Tianrun Road, Tianhe District, Guangzhou, China

Organizer Bank Account

Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Code (SWIFT BIC):BKCHCNBJ400
Bank Address:No.1, Linhe West Road, Guangzhou.